I have been a part of many mailing lists over the years, from work-related announcement lists, to auto enthusiast lists, faith-based study and encouragement lists, politics, health, technology, even humor and recreational lists. I even ran some mailing lists as far back as the late 1980s.
Most of these lists have one thing in common, to inform the audience about a given topic and incite an action of some form, to get the reader up off the couch and moving in the "right" direction.
Many of the lists provide a considerable amount of fantastic, in-depth information assembled by people who are dedicated and enthusiastic about the topic at hand. But even the announcement-only lists have a world-view centered around the topic at hand. So the challenge handed to every reader is to consolidate all the relevant information and make wise, well-rounded, experience based decisions. No big deal, this is the beauty of focused conversation.
So I got a promotional email earlier today from one of my weekly lists. The list is about independent healthy living, so conversations are normally centered around healthy bug-resistant organic gardening and how to not be a basket case should the power or water go out or the local HEB run out of popcorn oil. The email contained a warning about the potential for an enormous radiation explosion within the sun which would inevitably cause a huge electromagnetic pulse and destroy a lot of the world's power transmission capabilities. Sure, it's blurring the boundary between science and science-fiction and there is a very, very remote possibility of something like that harming the infrastructure, but the thing that really caught my eye was the solution.
The author was recommending a solar-electric generator for his readers to become self-sufficient.
This is where my trivial experience in electronics and power generation / transmission stepped in with a "Hold it right there, pilgrim." I read and re-read the problem and solution statements to make sure I got the scenario and sure enough, the "solution" to a solar flare large enough to damage electronics and transformers all over the world is supposed to be a solar generator made up of electronics and transformers!
Even Mr. Magoo can see the problem, this enthusiast lists has transitioned into advocating on behalf of their sponsors instead of sharing objective and honest facts and solutions.
Don't get me wrong, there is nothing inherently wrong with sponsored lists, sponsors help finance these lists and promote the sharing of valuable information.
The problem is when sponsors start defining the message that gets spread.
One major thing I learned in two years of high school journalism is the concept of objectivity, being able to report on something without injecting a personal bias which taints the story. The key phrase there is "taints the story". We all see and say things through a filter based on our own experience which naturally shows up in all of our communications. This is a very real challenge of objective journalism and honest communications, how to keep those personal real-life filters from corrupting the message we need to share.
I freely admit my own biases. It's foolish to deny that my upbringing, faith and desires determine how I think. If you've ready my "I Believe" blog, you'll know what I mean and where I come from.